Gordon, an avid sailor, died. So Susan went to the local paper to put a notice in the obituaries.
The gentleman at the counter, after offering his condolences, asked Susan what she would like to say about Gordon.
Susan replied, "You just put, 'Gordon died.'"
The gentleman, somewhat perplexed, said, "That's it? Just 'Gordon died?' Surely, there must be something more you'd like to say about Gordon. If it's money you're concerned about, the first five words are free. We really should say something more."
So Susan pondered for a few minutes and finally said, "., then. You put 'Gordon died. Sailboat for sale.'"